Hey, it’s Aastha!
I am currently working as the founding product designer for Eagle Inbrit, where I design software for logistics sales, supply, and operations teams. Most of my work sits within complex B2B systems, where workflows are messy, decisions carry real operational consequences, and clarity is often the hardest thing to design. Over the last 3+ years, I've worked closely with teams managing freight, rates, procurement, and day-to-day operations. Much of my work begins with understanding how things actually work; across spreadsheets, conversations, handoffs, and the countless workarounds people build for themselves.
I studied architecture before moving into product design. Looking back, the transition feels less like a career change and more like a change in medium. I've always been interested in systems, constraints, and the way people move through environments; the environments just happen to be digital now.
Outside of work, I continue to explore design through other mediums. I'm currently finishing up the interiors of my family home, alongside photography, illustration, and other projects that occasionally find their way onto this site.
Things I return to
a small collection of things I keep returning to.
My Mind / app
collections over the internet
Karri Saarinen / person
a design founder's thoughts
Retro / app
sharing life, intentionally
Spiti Ecosphere / volunteering
The Ken / publication
thoughtful reporting
Geist / font
the font I keep coming back to
Apple Notes / app
holds my life together
Dialed / game
hoping to get a 50/50 one day
Airbnb / app
15+ wish-lists of homes I love
Archdaily / website
for the architect in me
About this Website
structure and intent
This site is an evolving collection of things I've made, worked on, and kept coming back to.
I wanted a structure that could grow with me over time; less of a showcase of finished work and more an archive of things that have mattered along the way.
My digital life is scattered across folders, cameras, hard-drives, and half finished ideas. This site brings those pieces together; professional work, things outside of work, experiments (still in progress) and all the small things that shape how I think. The Home page shows artefacts: the things I’ve made. The About page explains impact: the person behind the work.
Over time, I want this space to also hold a bit of accountability - a small section for what I’m trying to do next. Things I’m learning, exploring, or hoping to build. The hope is that some of them slowly move from wish-lists into real artefacts.